> ## Documentation Index
> Fetch the complete documentation index at: https://docs.merchkit.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Merchkit Documentation

> Guides for using Merchkit and the developer reference for the Merchkit API and MCP server.

Merchkit is an AI-native PIM (Product Information Management) system: import your catalog,
enrich it with AI, and publish channel-ready content. These docs are split into two parts —
use the tabs at the top to switch.

<CardGroup cols={2}>
  <Card title="Product Guides" icon="book-open" href="/product/getting-started/getting-started">
    Learn the app: importing data, building attributes, running AI enrichment, mapping
    integrations, and generating channel content.
  </Card>

  <Card title="API & MCP" icon="code" href="/developers/overview">
    Operate Merchkit programmatically over the REST API, or from agents like Claude via the
    MCP server. Auth, conventions, and the full API reference.
  </Card>
</CardGroup>

## New here?

<CardGroup cols={2}>
  <Card title="What is Merchkit?" icon="circle-question" href="/product/getting-started/what-is-merchkit">
    A quick overview of what Merchkit does and how it fits your workflow.
  </Card>

  <Card title="Zero to optimized in 7 days" icon="rocket" href="/product/getting-started/onboarding-roadmap">
    A step-by-step onboarding roadmap from raw catalog to channel-ready content.
  </Card>
</CardGroup>