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Adding a Channel

Adding a channel to Merchkit takes just a few clicks. When you select a channel, Merchkit automatically loads the channel’s template attributes, category views, and default AI prompts — everything is ready to go.

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Step 1: Open the Channels Section

In your Merchkit sidebar, locate the Channels section. You’ll see icons for any channels you’ve already added. [SCREENSHOT: Channels section in sidebar]

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Step 2: Click ”+ Add Channel”

At the bottom of the Channels section, click the + Add Channel button. A modal window opens showing all available channels organized by type. [SCREENSHOT: Add Channel modal with available channels]

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Step 3: Select Your Channel

Browse the available channels and click the one you want to add:
  • Wayfair — Furniture and home décor marketplace
  • Walmart — Major retail marketplace
  • Amazon — E-commerce giant
  • Google Merchant — Google Shopping feeds
  • Shopify — Your own storefront
  • Mirakl platforms — (Mathis, Mine, Rue La La, etc.)
  • Nordstrom Rack — Luxury marketplace
  • ChatGPT / GEO — AI assistant channels
  • Houzz — Home design marketplace
[SCREENSHOT: Channel selection list] Once you select a channel, Merchkit immediately loads the channel’s attribute templates and default AI prompts. The channel appears in your sidebar — click it to open its dedicated grid view. [SCREENSHOT: Channel added to sidebar]

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What Happens Next

Once your channel is added:
  • The channel grid view opens — You see all channel-specific attributes ready to be filled
  • Default prompts are loaded — Merchkit pre-configures AI prompts for common attributes
  • You’re ready to generate — Select SKUs and generate channel content
If this is your first time adding a channel, start with Understanding the Channel Grid View to see how to navigate and use your new channel.

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Next Steps

Now that your channel is added, explore Understanding the Channel Grid View to learn how to navigate and work with channel-specific attributes.